What to do when your marketing plate is overflowing (and your leads are crickets)

Here’s a fun little cycle I see all the time:

• You’re buried in work

• You let social media slide for a few days...then a few weeks

• Inquiries slow down

• Panic sets in

• You scramble to post something... anything

• It flops

Sound familiar?

This kind of feast-or-famine marketing is both exhausting and ineffective. When your plate is overflowing, but your leads are dry, you don’t need to work harder—you need to work smarter.

Here’s what I would actually recommend to my clients:

1. Hit pause and audit. Look at the past 30–60 days of content. What performed well? What felt forced? What led to actual conversations or conversions?

2. Choose one platform to show up on consistently. Not three. Not all of them. Just one. Quality > quantity.

3. Build a content rhythm, not a calendar. You don’t need 30 posts per month. Try:

• 1 value-packed tip

• 1 client win or behind-the-scenes

• 1 call to action

• 1 reminder of who you are + what you do
  

4. Reuse what works. If a post or story resonated in March, it’s still good now. Stop reinventing the wheel.

You don’t need more noise—you need more intention. And if that feels like too much to figure out on your own? That’s what I’m here for.