Is YouTube Right for My Brand?

Once upon a time, YouTube was the go-to place to watch funny cat videos, makeup tutorials (c'mon, my flawless foundation didn't create itself), and some of the first "viral" clips.

Fun Fact: Charlie from "Charlie Bit Me" is 19 years old. Yep.

Fast-forward to today, and it's one of the most powerful tools for building a brand, reaching customers, and making sales. I'll admit, years ago, when an external marketing team that was helping me with content at one of my nonprofit groups pitched YouTube for ads, I was skeptical.

Turns out I was wrong. Now it’s the second largest search engine in the world and one of the best places for brands — B2B and B2C — to get found, build trust, and drive sales.

PEOPLE ARE SEARCHING WITH INTENT

On YouTube, viewers aren’t just scrolling aimlessly — they’re looking for answers, reviews, and “how-to” content. If your video answers their question, you’re meeting them at the perfect moment to convert interest into action.

IT WORKS FOR ANY BRAND

• B2B? Share tutorials, product demos, or thought leadership on big topics.

• B2C? Launch products, give behind-the-scenes peeks, partner with influencers, or post shoppable videos.

  
  

YouTube is where your audience already hangs out — it’s just a matter of showing up in their feed.

VISUAL CONTENT STICKS

Most people retain more from watching than from reading or listening because, thanks to the very social media we're talking about, our attention spans are that of the average gnat.

Guess What? Your customer's are too.

YOUTUBE IS PLAYING THE LONG GAME

On TikTok or Instagram, content burns fast. On YouTube, a single well-optimized video can keep bringing in views — and sales — for months or even years. That means more ROI for every video you make.

YOU DON'T NEED A COCA-COLA MARKETING BUDGET

A decent phone, good lighting, and clear audio are all you need to start. People want authenticity more than perfectly staged sets. Show them your messy. It's probably theirs too.

BOTTOM LINE:

You don’t need big budgets or daily uploads to make YouTube work. Start with a few high-impact videos, repurpose them across platforms, and focus on content your audience will actually search for — the results will follow.

PRO TIPS

• Know Your Audience: What are they searching for? Make content around that.

• Optimize Your Titles & Descriptions: Use keywords people would actually type.

• Use Thumbnails That Pop: This is your first impression—make it count.

• Add Clear Calls to Action: Tell people exactly what to do next—visit your site, book a call, or shop the product.